Swisse
Brand Refresh
Design Direction and Design.
For Special Group
Swisse wanted to break away from the airbrushed wellness category. So, alongside a new brand platform, I created a design system that embraces the ups and downs of life while providing stability and balance - taking cues from our iconic packaging and product colours. Bold type sits at the centre of this system, creating a modern charismatic look, reinforcing Swisse’s innovation with secondary type reinforcing tradition and elegance.
Best Design Awards 2025 Finalist
Design Direction and Design.
For Special Group
Swisse wanted to break away from the airbrushed wellness category. So, alongside a new brand platform, I created a design system that embraces the ups and downs of life while providing stability and balance - taking cues from our iconic packaging and product colours. Bold type sits at the centre of this system, creating a modern charismatic look, reinforcing Swisse’s innovation with secondary type reinforcing tradition and elegance.
Best Design Awards 2025 Finalist
