Swisse
Brand Refresh
Creative Direction & Design Direction. For Special Group
Swisse wanted to break away from the airbrushed wellness category. So, alongside a new brand platform, I created a design system that embraces the ups and downs of life while providing stability and balance - taking cues from our iconic packaging and product colours. Bold type sits at the centre of this system, creating a modern charismatic look, reinforcing Swisse’s innovation with secondary type reinforcing tradition and elegance.
Creative Direction & Design Direction. For Special Group
Swisse wanted to break away from the airbrushed wellness category. So, alongside a new brand platform, I created a design system that embraces the ups and downs of life while providing stability and balance - taking cues from our iconic packaging and product colours. Bold type sits at the centre of this system, creating a modern charismatic look, reinforcing Swisse’s innovation with secondary type reinforcing tradition and elegance.
