Virgin Australia Rebrand
Design Consultation. For Special Group.
Special was tasked to help revive the business and reposition and transform the brand. We gave Virgin Australia an inspiring new purpose ‘to create uplifting experiences to all’ and as part of that we looked at how the brand's identity could be developed to reinforce and reflect this. The design system was created to be a sensorial and emotive celebration of flight - lifting you up at every turn. At the heart of it all lies the tailfin device, an ever present symbol of flight offering a glimpse into all that is wonderful about travel; ensuring our brand always exudes energy and vitality.
Special was tasked to help revive the business and reposition and transform the brand. We gave Virgin Australia an inspiring new purpose ‘to create uplifting experiences to all’ and as part of that we looked at how the brand's identity could be developed to reinforce and reflect this. The design system was created to be a sensorial and emotive celebration of flight - lifting you up at every turn. At the heart of it all lies the tailfin device, an ever present symbol of flight offering a glimpse into all that is wonderful about travel; ensuring our brand always exudes energy and vitality.
